Introduction

Snapchat is more than just a platform for sharing fun disappearing photos—it’s now a powerful digital marketing tool. With over 400 million daily active users, brands can use Snapchat to increase visibility, build engagement, and connect with younger audiences like Gen Z and millennials.

If you’re wondering how to market your business on Snapchat, here are five effective types of Snapchat marketing you should know.

1. Snapchat Stories Marketing

Snapchat Stories allow businesses to share photos and videos that last for 24 hours. Brands can use Stories to:

• Showcase behind-the-scenes content.

• Promote limited-time offers.

• Share product tutorials and tips.

• Announce events or launches.

Stories are one of the easiest ways to keep followers engaged while creating authentic brand experiences.

2. Snapchat Ads Marketing

Snapchat Ads give businesses the ability to target specific audiences with engaging, full-screen content. Popular ad formats include:

• Snap Ads (10-second vertical videos with swipe-up actions).

• Story Ads (appear in Discover for increased exposure).

• Collection Ads (showcase multiple products).

• Commercials (non-skippable ads up to 6 seconds).

With precise targeting options, Snapchat Ads help businesses reach the right customers and drive conversions.

3. Snapchat Geofilters Marketing

Geofilters are location-based overlays that users can apply to their snaps. Businesses can create custom branded filters for:

• Local events

• Store openings

• Promotions

• Special occasions

This is a cost-effective way to encourage user-generated content while boosting brand visibility.

4. Snapchat Lenses & AR Marketing

Snapchat Lenses use augmented reality (AR) to let users interact with your brand in fun and creative ways. Branded AR lenses allow customers to virtually “try on” products, play games, or engage with interactive experiences.

This type of marketing is highly effective for:

• Fashion brands (virtual try-ons).

• Restaurants (fun food-themed filters).

• Entertainment companies (movie or event promotions).

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5. Influencer & Creator Marketing on Snapchat

Collaborating with Snapchat influencers or creators helps brands reach new audiences quickly. Influencers already have loyal followers who trust their recommendations, making them powerful partners for:

• Product reviews

• Sponsored content

• Giveaways and contests

• Event promotions

Influencer marketing on Snapchat creates authentic engagement and builds trust with potential customers.

Conclusion

From Stories and Ads to Lenses and Influencers, Snapchat marketing offers businesses multiple ways to grow their brand in 2025. By choosing the right type of Snapchat marketing strategy for your business, you can engage your target audience, increase visibility, and drive sales effectively.

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